AVFireNews.com Privacy Notice
We take seriously your interest in how your information is collected and used. Please read the following to learn about our Privacy Notice.
This Privacy Notice discloses the privacy practices of the AVFireNews.com website (the “Site”). Specifically, it outlines the types of information that we gather about you while you are using the Site, and the ways in which we use and share this information. This Privacy Notice does not apply to any information you may provide to us, or that we may collect, offline and/or through other means (for example, at a live event, via telephone, or through the mail).
Please read this Privacy Notice carefully. By visiting and using the Site, you agree that your use of our Site, and any dispute over our online privacy practices, is governed by this Privacy Notice and our Terms of Service. Because the Web is an evolving medium, we may need to change our Privacy Notice at some point in the future, in which case we’ll post the revised Privacy Notice on this website and update the “Last Updated” date to reflect the date of the changes. By continuing to use the Site after we post any such changes, you accept the Privacy Notice as modified.
What Information is Collected About Visitors?
The information that we collect about you while you are using the Site falls into two general categories, as described below. The information we collect may be collected directly by us, or it may be collected by a third-party website hosting provider, or another third-party service provider, on our behalf.
1. Information You Provide to Us.
We may collect, through a variety of technologies and practices, and store information, including personally identifiable information (such as your name, postal address or e-mail address), or other information, that you voluntarily supply to us either while on the Site or in responding via e-mail in connection with a feature provided on the Site. Some examples of this type of information include information that you electronically submit when you contact us with questions, information that you post on blogs, discussion forums or other community posting and social networking areas on our Site, information that you electronically submit when you complete an online registration form to access and use certain features of our Site, and information contained in search requests or questions that you submit to the Site. If you decline to supply or provide us with certain information while using the Site, you may not be able to use or participate in some or all of the features offered through the Site. Some of our mobile applications may have the ability to use your geographic location to deliver location-based content, services and advertising. If you choose to enable our application(s) to use your geographic location, then we will collect and store that information.
2. Information that is automatically Collected.
We also collect and store non-personally identifiable information that is generated automatically as you navigate through the Site. For example, we may collect information about your computer’s connection to the Internet, which allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on the Site. In addition, certain devices and browsers contain unique identifiers that can be used to identify the geographic location of the device. When you use such a device or browser to access our applications or our websites, your device and/or your browser may automatically collect and/or transmit your device’s unique identifier, IP address, location information, the make and model of your device, the wireless provider associated with your device, and similar information. We also may use a standard feature found in browser software called a “cookie” to enhance your experience with the Site. Cookies are small files that your web browser places on your hard drive for record-keeping purposes. By showing how and when visitors use the Site, cookies help us deliver advertisements, identify how many unique users visit us, and track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the Site where you have entered preference information before. This Site also may use web beacons (single-pixel graphic files also known as “transparent GIFs”) to access cookies and to count users who visit the Site or open our HTML-formatted e-mail messages.
If you want to limit the non-personally identifiable information that is automatically collected while you use our Site, most Web browsers allow you to disable certain functionality or set certain privacy settings. For example, to disable cookies using Internet Explorer, select “Internet Options” under the Tools menu and click on “Privacy.” Select “High” or “Block All Cookies.” To disable cookies using Mozilla Firefox, select “Options” under the “Tools” menu. If you choose to disable cookies or turn off other functionality, you may not be able to use or participate in some or all of the features offered through the Site.
How is this Information Used?
We use the information we collect from you while you are using the Site in a variety of ways, including, for example, to process your registration request, provide you with services and communications that you have requested, customize features and advertising that appear on the Site, deliver our Site content to you, measure Site traffic, measure user interests and traffic patterns, and improve the Site and the services and features offered via the Site. If you choose to enable our mobile application(s) to use your geographic location, then we will use that information to deliver content, services and ads based on your location. In addition, we may use automatically collected geographic location to deliver certain location-based content, services and advertising to you.
We will not use the information that we collect while you are using the Site, nor will we authorize third parties to use such information, to mail or e-mail promotional offers directly to you unless you have specifically informed us that you would like to receive such promotional offers.
For information about use of your information by us and by third-party advertising service providers for advertising, see the section “Data Collected in Connection with Ad Serving and Targeting.”
Please be aware that we may occasionally release information about visitors if required to do so by law or if, in our business judgment, such disclosure is reasonably necessary: (a) to comply with legal process; (b) to enforce our Terms of Service; or (c) to protect the rights, property, or personal safety of our Site, us, other users, and/or the public.
Collection of Information by Third-Party Sites
Data Collected in Connection with Ad Serving, Targeting and Sponsors
We also may use third-party service providers to target and serve some of the advertisements you see on the pages of our Site. We may share non-personally identifiable information, such as type of pages viewed and categories of interest, from our Site with these service providers for their use in displaying ads on our Site. These providers may use their own cookies, web beacons and similar technologies to collect non-personally identifiable information from our Site. These service providers may use that information, sometimes in conjunction with similar non-personally identifiable information gathered through other websites, to deliver advertisements on this Site, and on other websites that participate in our service providers’ advertising networks, that are tailored to match the perceived interests of consumers. The non-personally identifiable information obtained by our third-party service providers also may be used to help measure and research an advertisement’s effectiveness, or for other purposes.
The data collected in connection with the ad serving and ad targeting on our Site does not identify you personally and does not include your name, address, e-mail address or telephone number, but it may include the IP address of your computer.
Information You Post to Blogs, Discussion Forums and Other Community Posting or Social Networking Areas
Please keep in mind that whenever you voluntarily make your personal information or other private information available for viewing by third parties online – for example on blogs, discussion forums, or other community posting or social networking areas of our Site – that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.
California Online Privacy Protection Act Compliance
Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.
Children’s Privacy Statement
This children’s privacy statement explains our practices with respect to the online collection and use of personal information from children under the age of 13, and provides important information regarding their rights under federal law with respect to such information.
- This Site is not directed to children under the age of thirteen and we do NOT knowingly collect personally identifiable information from children under the age of 13 as part of the Site. We screen users who wish to provide personal information in order to prevent users under the age of 13 from providing such information. If we become aware that we have inadvertently received personally identifiable information from a user under the age of 13 as part of the Site, we will delete such information from our records.
- Because we do not collect any personally identifiable information from children under the age of 13 via the Site, we also do NOT knowingly distribute such information to third parties.
- We do NOT knowingly allow children under the age of 13 to publicly post or otherwise distribute personally identifiable contact information through the Site.
- Because we do not collect any personally identifiable information from children under the age of 13 via the Site, we do NOT condition the participation of a child under 13 in the Site’s online activities on providing personally identifiable information.
Storage of Information
All information we gather on our Site is stored within a database to which only we and our hosting services provider are provided access. However, as effective as the reasonable security measures implemented by us may be, no physical or electronic security system is impenetrable. We cannot guarantee the security of our Site’s servers or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.
Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets, or our Site, is acquired by another company, information about our Site users may be among the transferred assets.
Questions Regarding Privacy
If you have questions or concerns about this Privacy Notice, our privacy practices, or your dealings with us, please contact us by email at:
Last Updated: July 14, 2012